Meta has introduced a new feature called “Your Algorithm” on Instagram to make the Reels feed more tailored to individual users. The feature has been rolled out in the US for now and is expected to reach other countries soon. With this update, users get more visibility and control over how their Reels feed works. Powered by AI, the feature lets people see which topics Instagram’s algorithm is recommending to them. Users can also manually add or remove topics based on their interests, allowing the feed to adapt as their preferences change. According to Meta, this will lead to more accurate and personalised recommendations over time.
Earlier, Instagram only offered limited controls such as “Not Interested” or “Snooze”, but the new feature expands those options by putting more control directly in users’ hands. Also read: What ‘5201314’ mean, India’s most-searched terms on Google in 2025?
AI will analyse your activity and create a list of your interests Instagram’s AI algorithm analyses your recent activity, such as watch time, likes, and shares, to create a list of your top interests.
For example, it might say that you are interested in creativity, sports, fitness, and skateboarding. This list comes with an AI-generated summary that explains your preferences in simple terms. Also read: Do you need to stop using Google Chrome?
You will be able to select topics of your choice 4 major benefits of the your algorithm feature Instagram has over 400 million users in India, who spend hours on Reels. This feature will particularly benefit creators and small businesses here. Also read: TIME Magazine names Musk, 7 others as ‘Architects of AI’, here’s list of others who also featured
Explore feature coming next Instagram says this is just the beginning. In the coming months, ‘Your Algorithm’ will extend beyond Reels to be available in the Explore tab and other sections of the app. A similar plan is in place for the Threads app.
The company’s target is that in the coming time, users will have the full right to watch content according to their preference, and not the content that Instagram shows them.
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