Google has announced the launch of its affordable smartphone Pixel 10a. The company stated in a YouTube video that the new AI-powered phone will be unveiled on February 18. This will be the cheapest model in the Pixel 10 series, designed to offer premium AI features at a low price. This launch is happening a few weeks before Apple’s potential announcement of the new affordable iPhone 17e, which Apple might unveil in March. Big change in camera design: No ‘Bump’ on the back A glimpse of the design has been seen in the teaser video released by Google. The phone’s look is largely similar to the old model, but the biggest change is in its camera setup. This time, Google has given a ‘flush’ design, meaning the camera setup on the back of the phone will be completely flat. In the previous model, Pixel 9a, there was a raised strip around the camera. Premium AI features will be available in affordable phones The Pixel A-series is very important for Google as it connects budget-conscious customers to the Pixel ecosystem. The Pixel 10a will support Google’s latest Gemini features. These AI features from Google are considered more advanced than Apple’s ‘Apple Intelligence’. Read also: How to create viral handmade posters using Google Gemini Preparing for launch before Apple and Samsung Google has chosen February for the launch of Pixel 10a, because Apple might launch its affordable iPhone 17e in March. Meanwhile, Samsung is also bringing its Galaxy S26 series. This is Samsung’s flagship series. Google wants to strengthen its hold in markets like India, Japan, and America before these big brands arrive. In a country like India, where people want a premium experience at a lower price, Pixel 10a can increase Google’s market share. Full Portfolio of Pixel 10 Series Read also: February will see the launch of more than 14 smartphones Rising RAM costs could make phones more expensive Tech experts believe that this time Google might slightly increase the price. Due to the rising prices of RAM and other hardware parts in the mobile industry, smartphone companies are under pressure to raise prices. However, Google has not yet officially revealed the price. Read also: Regret your old Gmail username? Now you can fix it What is the Pixel A-series? Every year, Google launches an ‘A’ version a few months after its flagship series. It features the same processor and software found in more expensive Pixel phones, but its price is kept lower by cutting down on body materials and some camera features.
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