Just when everyone thought “Twitter” was history, Elon Musk’s X is making it very clear: the bird hasn’t flown away. In a surprising legal twist, X has sued a US startup that tried to grab the Twitter name, arguing the brand is very much alive, at least on paper. Here’s the whole story of what has happened. What started the legal fight A Virginia-based startup called ‘Operation Bluebird’ filed a petition with the US Patent and Trademark Office on December 2, trying to trademark the name “Twitter.” Their argument was straightforward:
Since Twitter rebranded to X in 2023, the company has abandoned the Twitter name and logo. To back this up, the startup even cited a July 23, 2023, post by Elon Musk, where he said the platform would soon “bid adieu to the Twitter brand.” Also read: X (formerly Twitter) offering Premium subscription at just ₹89
X’s response X didn’t take this lightly. The company has now filed a countersuit, saying it still legally owns: In short, X says rebranding doesn’t mean giving up ownership. According to TechCrunch, X has also taken an extra step to strengthen its case. X quietly updates its ‘Terms of Service’ X has updated its Terms of Service to clearly state that it owns both X and Twitter-related brands. The updated terms, which kick in on January 15, 2026, now explicitly mention Twitter — something older versions didn’t do. The terms now say: Nothing in the Terms gives you a right to use the X name or Twitter name or any of the X or Twitter trademarks, logos, domain names, other distinctive brand features, or other proprietary rights, and you may not do so without our express written consent. Earlier versions only talked about X, with no mention of Twitter at all. Also read: Got a ‘Silent call’ from an unknown number?:That complete silence could be a cyber scam
Other small but notable updates
Along with the trademark clarification, X also made a few smaller changes to its policies, including: These updates suggest X is tightening its legal and compliance framework globally.
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Twitter never left
Even though Twitter is now called X, this lawsuit shows the company still sees huge value in the Twitter brand. The name, logo, and cultural impact are too important to let go, especially if someone else tries to claim them.
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