Apple could once again become the world’s number 1 smartphone brand, surpassing Samsung after a decade. According to a Counterpoint Research report, the reason for this will be the rapidly growing sales of the iPhone 17 series. Prior to this, Apple had achieved the number one position in 2011. According to the research, the iPhone 17 series, launched in September, has received a very strong response in both the US and Chinese markets, leading to a sharp increase in Apple’s sales.
Additionally, the reduction in US-China trade tensions and the weakening dollar have also boosted iPhone purchases in major markets.
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iPhone sales will increase by up to 10% Counterpoint estimates that iPhone sales will increase by 10% in 2025, while Samsung’s growth will be only 4.6%. With this lead, Apple will surpass Samsung this year to become number 1. The global smartphone market will grow by approximately 3.3% in 2025, and Apple’s market share could reach 19.4%. Apple was last the world’s largest smartphone manufacturer in 2011. Users are upgrading their phones and shifting to iPhones Counterpoint analyst Yang Wang said that the main reason behind the success of iPhone 17 is that consumers who bought phones during the COVID period are now upgrading their phones. Between 2023 and 2025, 358 million second-hand iPhones were sold, whose users are likely to upgrade to newer iPhone models in the coming years. Also read: OpenAI denies allegations that ChatGPT to blame for teen’s suicide
Foldable phones expected to boost sales The report further states that Apple’s reach could strengthen in the coming years. A foldable iPhone and a budget iPhone 17e are expected to launch in 2026, while the company is preparing to bring major design changes in 2027.
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For all these reasons, Counterpoint estimates that Apple will remain the number 1 smartphone brand consistently until 2029. Apple said last month that its sales are growing faster than expected and the company’s holiday quarter earnings could reach a record level of nearly $140 billion.
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