For the past couple of weeks, X (formerly Twitter) has been stuck in a heated back-and-forth with the Indian government over AI-generated content on the platform. After the Centre raised concerns about explicit AI images and misinformation, X admitted faults and removed hundreds of accounts and media posts. The incident pushed AI safety and data control into the spotlight especially at a time when Elon Musk’s Grok chatbot is gaining attention for how it generates content and learns from user behaviour. Amid all this, many users are now asking a simple question: how much of my data is Grok using and can I stop it? The short answer is yes, you can. Also read: Social media platform X admits lapse over obscene content How Grok uses your data? By default, Grok can personalise its responses using information from your X account. This may include: The idea is to give responses that “fit” your interests, but not everyone wants their social data shaping AI conversations. Also read: How Elon Musk’s AI sparked a global storm over safety Where to find Privacy Controls? To check or change how your data is used: This menu is where all data-related options live, including storage, personalisation, exports, and cache clearing. How to turn off X-based personalisation? Inside Data Controls, look for the option titled Personalize Grok using X. Turning this off stops Grok from using your X data for recommendations or customised replies. Steps: Once disabled, Grok won’t use your X profile, posts, location, settings, or preferences for tailoring responses. This feature uses past chats to improve replies. If you want extra privacy or neutrality, you can switch this off as well. Private chats are not stored, and you can delete individual conversations anytime. Read also: Musk’s Grok restricts image tools following outrage over obscene photos The real issue begins when users join viral AI trends and upload selfies or portraits to the platform. Once your picture is there, Grok has enough visual information like your facial structure and features to produce AI-generated images of you. So, the simplest and safest rule is this: don’t upload personal photos to Grok. No photos means no visual data, and therefore no AI recreations. What changes after you disable it? Grok will still work normally just without leaning on your social data. Replies become more general and less personalised. You can return to Data Controls anytime to re-enable settings or explore options like exporting data, sharing chat links, or clearing cache.
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